I watched the trailers for three films: Vita and Virginia, Frozen 2 and Apollo 11 on the Teaching Trailers FDA teaching resource
Trailers are typically targeted to the same audience as the film is targeted towards. Everyone has different preferences and opinions in films, however, there are some features which different groups of audience may share, which is what production companies hone in on. I watched and analysed each trailer and assessed which of the target audience below the trailer was targeted at.
Vita and VirginiaI believe the
target audience is skewed towards a more
prestige audience. Additionally, it is also targeted towards
couples. I think this as the trailer is about a couple and how they battle the various
challenges they face. I also think women of all ages, who are interested in the history of
women's rights, and what it was like to be a woman in the
1920s would be interested in the film. The trailer also draws in a
homosexual couple audience due to the couple in the trailer being lesbian. Admirers of the
National Trust may also be intrigued to watch this film because of the
high budget that was spent to make this film look the way it is;
classically rich. The furniture in
Sissinghurst, where it is filmed, looks exquisite, just what those who are interested in National Trust property would admire.
Frozen III believe the primary target audience for
Frozen is
children under 15. I think this because of the style of
animation, the themes featured in the trailer and the fact that it is produced by
Disney. More specifically, I think it is targeted at young women under 15 because of the fact that the main characters and the heroes of the story are
women. This empowers the young girls that watches this and sets them a
role model. The idea of action may attract young men under 15, broadening the
target audience for the film. Parents may also be obliged to watch the film as their children may want to watch the film, meaning they have to accompany them. The target audience in general is a
Disney audience.
Apollo 11
The fact that it was selected for the Sundance film festival gives the viewer the idea that it is directed to a more prestige audience as this film festival generally features more indie films. It is also revealed that the film is a documentary. This may attract people interested in spacecrafts and the history of them who want to see inside the event. In addition to this, the trailer may attract an American audience that is interested in the history of the operation. This is because it is a fairly patriotic trailer, showcasing one of America's proudest events. This is later enforced by the inter title "We Were One" implying that this event was the last thing that brought the country together and made it united.
VITA AND VIRGINIA would also be aimed at audiences who enjoy literature and who are familiar with Woolf's oeuvre. As Vita and Virginia were members of the Bloomsbury set, the film would interest audiences interested in the social history, art and politics of the time. Vita owned Sissinghurst, one of the most renowned gardens in England, so the film would appeal to members of the National Trust and those who like to visit historic houses and gardens.
ReplyDeleteFROZEN You are right in your consideration of the target audience being primarily children, and skewed towards girls; in addition, the very high production values make the film an aesthetic experience for adult audiences such as those who appreciate films by Studio Ghibli. Disney family audiences are always assured of high quality family-friendly films with humour as well as beauty.
ReplyDeleteAPOLLO 11 Good comments. The promise of never before seen footage would entice those who had lived through this momentous technological milestone. The quality of the high production values is impressive and would attract adult audiences.
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