RESEARCH: WHERE ARE TRAILERS SHOWN?

Film Space Resources: Where?

Trailers are displayed at the cinema, television, online poster campaigns and advertisements through radio. Official film websites will generally show a version of their trailer which appeals to a mainstream audience, to attempt to gain the widest audience possible. On the other hand, trailers shown in cinemas will be tailored to the film that is on display, making the film look like it appeals to the viewers of said film.

When people watch TV, I believe their full focus is not with the TV when adverts are being shown. This is because they are aware that businesses are trying to engage them to buy their product/service and because generally the adverts are not entertaining. The average viewer uses this as a time to have a break; do something they had thought of doing before the TV comes back on. When trailers are shown in these advertisement breaks, the few viewers who are still watching the TV might see this trailer and think they want to see the film. This is because the trailer will be tailored to the genre of the television programme going on at that time, so the general viewer of it would be intrigued to watch it. This could be seen as more effective than advertising in cinemas as people watch TV more frequently than cinema. However, when advertising to a specific movie in cinema, you can tailor the trailer to exactly what the audience of the film would be interested in. Advertising on DVD's is not effective because of how much a thing of the past DVDs are. I think this as channels such as Netflix and Prime Video are more preferred now due to their easy compatibility and accessibility, allowing users to watch media anywhere. Linking these trailers from a film website would boost viewers of the trailer immensely, as people are interested to see the contents of the film and what it is like.