Most trailers are made at the same time as the film is being produced. The timing of a trailer campaign is vital as it has to be shown far enough in advance to generate a large amount of excitement about the film's release, but not so early that the film is out of people's mind by the time it comes out.
Toy Story 4:
Sequel in the
Toy Story series. Has an established fanbase so featuring the
nostalgia of the franchise is effective as people will look back at their
childhood with fond memories of
Toy Story. This film would have been released during
summer, to create a summer feeling about the movie, during summertime. This allows the viewers to
relate to the film and
translate the occurrences into that of their own life. Additionally, the music chosen to feature in the movie supports the summer feeling behind the trailer. I believe this film is targeted towards
children, who of course have to be
accompanied by their parents when they watch the film. Boys are able to relate to the film due to male characters such as
Buzz Lightyear and
Woody. Female audience can relate to the character through the strong
independent woman of
Little Bo-Peep. The trailer also shows the
American caravan in the film. This is popular amongst many in
America, appealing to a wider,
mainstream audience and allowing more people to relate to the trailer.
Yesterday:
This film is a
feel-good film about a man who has woken up from an injury, in a world where popular music artists "
The Beatles" do not exist, and he is the only one who knows of them and their songs. People who are a fan of
The Beatles might be
intrigued to watch this film as the film is based around how genius the songs were and how much of a hit it was. This might also attract
older viewers as although they might not have been huge fans of
The Beatles, their impact was huge so would have reached a lot of people's minds. I believe the film was released in summer to
target audiences going to
festivals during the summer holidays. This creates excitement and allows them to relate the film to their everyday life, creating a
personal connection between their life and the film. Not only will the film target fans of
The Beatles, it will also target fans of
Ed Sheeran and
James Corden as they have small
cameos in the film. In addition to this, there are well known actors in the film such as
Joel Fry, who might attract viewers from his many
fans.
The Brink:
The Brink is about
Steve Bannon,
far right politician with policies and beliefs which offend many people around the world. The film targets a right wing audience who are generally far right. Audiences may feel they are getting
closer to the truth, with an insight into
Steve Bannon's personal life and his failures in being former-President
Donald Trump's advisor. This film was released 2 months after elections were held. I think this was done as it means that audiences get to see what happens
behind the scenes, gaining more knowledge on
Steve Bannon, his beliefs and his relations with other
expressive politicians. I believe it is targeted to more of an
American audience as it is about the insights of
American politics and what occurs.
Well set out.
ReplyDeleteTOY STORY You draw attention to the film's separate appeal for both boys and girls, and explain a little about the nostalgia and the camper trip references. You acknowledge the appeal of the music (The Beach Boys).
YESTERDAY Good understanding of the summer festival vibe as well as the draw in the trailer of guest star appearances.
THE BRINK You note the appeal of the 'behind the scenes' documentary footage and comment on the release date. You also read two film critics from The Guardian and The Observer which offered some helpful insight into the film approach - more of a fly-on-the-wall than a film that asked tough questions.