In an interview with Entertainment One UK, Kezia Williams exclaims how important it is for distributors to "know their target audience". This includes what makes them go to the cinema and what interests they have. Additionally, she says that distributors use a variety of data from past films similar to their one, and what made their target audience want to/not want to go to the cinema and see the film. Williams' interview shows how knowing your target audience is a key factor for distributors to be able to distribute the film, directly effecting the success of the film.
I will now be composing a comp list below. This is looking at previous films with a similar genre, USP and story line to our film. With this, we will be able to analyse the success of past films, what they did wrong and what they did right to then finally assess the potential financial success of our film.
Comp List
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